Darren has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He counts BUPA Arabia, Dubai Properties Group, Johnson & Johnson, Maybank, Orange (UK and Group), Ooredoo and PepsiCo amongst the brands he has helped. Darren has also advised the British, Chinese and Lithuanian governments on brand marketing related issues.
As the Managing Consultant of Wavelength Marketing, Darren specialises in helping services brands retain relevance through the experiences they build. Darren is frequently invited to speak at international conferences, run executive workshops around the world and comment on brand related issues in national and international media. He regularly sits on expert panel boards, holds a PhD in brand marketing (University of Birmingham, UK), a MA in marketing (University of Nottingham, UK) and is a Chartered Marketer with the Chartered Institute of Marketing. He is a Visiting Lecturer in Corporate Brand Management at the University of Warwick, tweets @onthewavelength, and his LinkedIn profile is https://www.linkedin.com/in/darrencoleman/.
Darren has published articles in Industrial Marketing Management, The European Journal of Marketing, Brand Strategy Insider and Brand Quarterly and has recently authored Building brand Experiences: A Practical Guide to Retaining brand Relevance (Kogan Page).
Companies that have benefitted from Darren’s experience include:
Orange (UK & Group) ● France Telecom ● The British Government ● The Chinese Government ● The Lithuanian Government ● Sony Corporation ● Nikon (Japan) ● Sumitomo Bank ● Credit Suisse ● Toshiba ● Japan Airlines ● All Nippon Airlines ● Etisalat ● BUPA Arabia ● National Health Service (UK) ● Standard Life ● The University of Birmingham ● Aston University ● Tupperware Brands ● IDLC Finance Limited ● Chemical Company of Malaysia ● Bank Islam Brunei Darussalam ● Insurans Islam Taib ● Roche Diagnostics ● Toyota ● Mashreq Banking Group ● Dubai Bank ● Saudi Telecom Company ● Dubai Health Authority ● Saudi Basic Industries Corporation ● Bahrain National Holdings Company Middle East ● University College London ● Al Ahli Bank Of Kuwait ● Arab African International Bank ● Haya Water (Oman) ● Msheireb Properties (Qatar) ● CapitaLand ● National Bank of Egypt ● Allianz Life Insurance ● Abbott Laboratories ● American International Assurance ● Etiqa Insurance ● Celcom (Malaysia) ● Maybank ● Johnson & Johnson (Ethicon) ● Permata Bank ● PT Konimex ● RHB Banking Group ● Ooredoo ● Permodalan Nasional Berhad (PNB) ● Imperial College London ● Bank of Maldives ● PepsiCo
For more information: http://www.wavelengthmarketing.co.uk/