Negotiation for Leaders with Linda Swindling | Power Up! with NSA North Texas – Episode 24

Negotiations are built on one thing: asking. Each side is asking for what they want. So why are so many people afraid to do the one thing that’s required for good negotiatiating?

Linda Swindling empowers leaders to negotiate everything from big deals to workplace drama using proven strategies that drive results without driving away others. As an experienced lawyer, Linda learned first-hand the power of "the ask," but how did Jay Leno teach her a valuable life lesson in learning how to really negotiate for what she wanted? How can you be more successful in asking for a raise? And what is the one thing people were most afraid to ask?

Learn more about Linda Swindling at

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