Doing it Right:
The Stories That Make Us

The fascinating stories from successful leaders who have lived life “doing it right.,” their journey to becoming a leader, and personal experiences that formed their character, drive, impact, and influence.

Episode 32: Making Beauty Simple, Smart, and with Heart

In this episode, Valerie sits down with Susan Posnick, the founder of Susan Posnick Cosmetics. Susan’s artistry started in NY where she became the go-to makeup artist for models around the world. After moving to Dallas, Posnick began freelance work on fashion shoots, films, commercials, and music videos. In addition, she became Mary Kay Ash’s personal makeup artist for 18 years. In 2018, she received an award for her humanitarian efforts, receiving the My Aid Humanitarian Award at the Hofburg Palace in Vienna, Austria.

Valerie Sokolosky

“What are some of things that have been lessons learned to share with others?”

Susan Posnick

“Well I think one the first things is, especially when going  into business, you don’t know what you don’t know … seek out the person who [has] the financial knowledge and [has] the business knowledge.”

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Susan Posnick

Susan Posnick Cosmetics

Recovering from skin cancer, nationally known makeup artist Susan Posnick used her experience to develop a niche cosmetic line that is a CLEAN, healthy, mineral-based line with built-in natural sunscreen.

“I wanted to make beauty simple for women and for it to be easy to apply sun protection throughout the day.”

Jeff Abbott


Jeff Abbott’s prolific writing began with a dream. Now he’s a best-selling suspense novelist who has authored 20 thrillers, detective fiction, and most recently suburban intrigue.

“It’s all in the execution because the idea is where the work begins, not where it ends.”

Tom Landis

Howdy Homemade Ice Cream

Tom has extensive experience in the restaurant business but wanted to make a difference and solve two of the industry’s biggest problems: high employee turnover and customer service. He did just that by founding Howdy Homemade Icecream, a store that hires special needs workers.

Valerie Sokolosky

Author of eight books on professional presence and leadership, Valerie passionately shares her vast knowledge on topics that are compelling and relevant today more than ever before.

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