Ricky Ford | CEO Money Episode 161

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Bottom-shelf liquor is hard for a lot of people to swallow (literally), but premium brands are too tough on the pocketbook for many people.

Now – like magic – Texas-based spirits technology company Persedo has a solution: a way for both craft distillers and major producers to create vodkas, gins and other spirits that taste like special reserve or super premium products without the high price tag.

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